(Photo credit: Jon Feinstein, 12 grams)
After brief experimentation, early twentieth century physician Duncan MacDougall concluded that the weight of the human soul was 21 grams. Photographer Jon Feinstein conducts his own measurements within a more corporeal context. Titled by weight, the photograph 12 grams transforms the hamburger from fast food staple to scientific specimen.
“Fast Food” is a typological exploration of the food on its own. Hamburgers, French fries, chicken nuggets and “specialty” sandwiches are scanned on stark black backgrounds, isolated from their common context, without name recognition, nearly floating in space. Under austere, uniform lighting; stripped of branding, packaging and iconography, the food takes on a disgustingly scientific, yet ethereal quality.
The rest of Feinstein’s series can be seen at www.jonfeinstein.com/fastfood.html