Is there a better testament to a persuasive ad campaign than a product that is 100% identifiable without the label? Photographer Tae Young Chang examines the ingrained identities of products in the series Untitled. Chang was awarded a Director’s Honorable Mention for these images.
In his own words:
The series “Untitled” [was] shot after covering the surface of the existing products with a uniform tone … By removing the logo and peculiar color attached to the product, it tries to minimize the advertising effects … The fact that the original product can sometimes be recognized even in this altered circumstance demonstrates how the form itself, as an image, still has the power to stimulate our desire.